Shaping Our Brand

Posted by Lauren Knapp on

Our main goal is to create candles that are safer for the home. Our fragrance oils are all verified to be free of phthalates, carcinogens, reproductive toxins, and other potentially harmful chemicals. Our essential oil candle line is fragranced solely by high quality, pure essential oils. Most of the learning experiences came from determining the optimal type of soy wax, fragrance load, and pouring temp, as well as the flashpoint of each oil used and which essential oils to used based on scent throw and integrity. Trial and error has taught me a lot during the first year of this journey and every lesson learned has been applied to make our candles better.

Cost is another consideration that has been visited countless times. Some customers have no problem spending $30 for an 8oz candle, but we want to be as budget friendly as possible. This led us to maintain simplicity in our brand. We use threaded glass jars that work well with most home décor, and our labels are designed, printed, and cut in-house. We also eliminate unnecessary packaging. The result is a minimalistic style, but it allows us to focus on high quality ingredients while keeping costs low. 

All that said, we are always appreciative of feedback and embrace learning opportunities. I don't believe any business succeeds without continuous improvement. We are constantly investigating opportunities to improve and grow our product lines, and your input is invaluable to our efforts. Please never hesitate to reach out to us via our About section, email, or Instagram if you have questions, concerns, or suggestions. We'd love to hear from you!

Thank you so much for your continued support and for joining us on this journey!

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